Blog - Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
March 19, 2019

Hack your online metrics with better offline audience targeting

High bounce rates and low conversion rates are every digital marketers’ worst nightmare because they signal campaign failure. When marketers notice these metrics - there…
Read More
News & Events
March 12, 2019

Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific

Singapore: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional…
Read More
What personalisation really means in 2019
Articles
March 11, 2019

Ushering in a new era of personalization with location intelligence

The average consumer today has a lot going on in their life. Their work hours are long, their commutes even longer. When they are not…
Read More
News & Events
March 8, 2019

Mobile data start-up Zeotap partners with Lifesight to tap into offline location and behavioural data

Berlin-based data start-up Zeotap has announced a data sharing partnership with Lifesight, a location intelligence platform and data company in Asia. Under this partnership, Lifesight's…
Read More
Articles
March 5, 2019

Making the most of the media giant that is IPL

IPL has gone on to become one of the biggest media properties in India in recent years. It is only natural. Few other sporting events…
Read More
Life At Lifesight
February 28, 2019

In Conversation With Our Senior Marketing Specialist – Aditya Rajnarayan

Keeping to our promise from last time the next member of Team Lifesight that we are featuring for our Employee Connect is Aditya from the…
Read More
Case Studies
February 26, 2019

Measuring Campaign Effectiveness and Footfalls for BMW Dealerships Across India

Objective BMW, a leading automobile manufacturer wanted to measure footfalls generated as a result of their digital campaigns. They were looking out for omni-channel solution…
Read More
Articles
February 20, 2019

Lifesight Connect Mumbai | Partner Appreciation Night

Lifesight conducted its next Lifesight Connect event on the 24th of January 2019 at Blanco in Mumbai, India. This was a great way to celebrate…
Read More
Life At Lifesight
January 29, 2019

In conversation with our senior data scientist – Russi Chatterjee

A dynamic organisation like Lifesight, one that is growing and evolving every day is in no short measure shaping the lives of all of us…
Read More
Articles
January 18, 2019

Target and measure real-world consumers like never before

Introducing a robust self-serve tool to help brands target interest based audiences and prove the true impact of digital ads on in-store visits
Read More