December 29, 2017
Auto Retailers, how well do you know your customers?
Auto retailers, how well do you know your customers? In the last decade or so, digital technologies have revamped how drivers engage with their cars.…
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December 20, 2017
4 Trends That Will Shape Location Based Advertising in the Next 3 Years
So far in Asia, we have only scratched the surface of the vast potential location-based advertising holds for brands and marketers. To date, a significant…
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December 10, 2017
Why Data Transparency Is The Biggest Differentiator Brands Need
In an increasingly competitive market where success and consumer loyalty is becoming more and more complex, the only way for consumer brands to survive is…
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December 5, 2017
3 Ways Location Advertising is Shaping Offline Retail
In recent years, ecommerce has put unprecedented pressure on offline stores and retail brand. At the turn of this decade, shoppers were introduced to a…
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December 3, 2017
The Evolving Role of Publishers in Advertising
The new consumers, with their multiple screens and digital lives, is more content-hungry than ever before. They demand to be entertained, excited, inspired by contextually…
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