January 2018 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
January 29, 2018

Location Intelligence & The Art of Predicting Unpredictable Consumers

A significant part of consumer data that businesses, cities, even government organizations own today includes some location intelligence. For the longest time, it was home…
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Location graph
White Papers
January 25, 2018

Get The Biggest Bang For Your OOH Buck

For decades now, brand advertisers have leveraged the power of consumers’ commutes to place their messages and ads at strategic locations through Out Of Home…
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Articles
January 25, 2018

Good Data Matters to Publishers Too

The appification of our life and business as we knew them, is one of the biggest gifts of the digital economy. From our morning alarms…
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Custom Audiences
Articles
January 15, 2018

Location Attribution – The Missing Piece in Your Digital Strategy

It is only a matter of time before the marketing ecosystem realizes that click through rates, web analytics, and impressions rarely tell the real story…
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White Papers
January 10, 2018

Geomarketing Takes The Driver’s Seat

From automated parking and steering, driver-less cars, to monitoring stats though digital devices, the automotive industry has been leading the charge of integrating digital technologies…
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Omnichannel Success and Location Intelligence
Articles
January 5, 2018

Good Data is The Core of Cross-Platform Attribution & Measurement

We live in a time when data is driving decisions everywhere – from government to business, from marketing to design. That being said, we also…
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