February 2018 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
February 20, 2018

Here’s What CMOs Need To Know About Attribution (But Often Don’t)

Hey there CMO, you have done well for yourself! But just as your dreams were culminating into C-suite success, suddenly the marketing ecosystem has shifted…
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Articles
February 15, 2018

Ad Tech Trends in Australia

Location-based marketing and big data rank top Australian digital marketing opportunities   Programmatic is the new normal, is becoming more and more mainstream   Predicted…
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White Papers
February 5, 2018

Transaction Data – The Missing Link

In the new age marketing ecosystem of complex, multi-tier and fragmented platforms and non-linear consumer journeys, CMOs, marketers and brands are looking for the holy…
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Articles
February 1, 2018

Brand Marketers, Are You Ready to Level Up Your Attribution Game?

In a marketing ecosystem that is getting increasingly complex and number-driven, everyone wants to get attribution right. It forms the very core of marketing decision-making…
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Articles
February 1, 2018

The Coming of Age of The Data Economy

For data companies such as us as well as our data-driven customers, 2017 was the year when everything changed. In amazing ways, of course. There…
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