March 2018 - Lifesight Blog - Thought Leadership on Mobile Intelligence
White Papers
March 29, 2018

CTR is Old News, Find Out What Happens After The Click

That digital advertising is one of the most difficult mediums to measure goes without saying. Marketers have been uncertain about which metrics point to success.…
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Articles
March 20, 2018

Real Estate Marketing With Location Data

Since time immemorial, location has been at the center of real estate marketing. From pricing to features, everything has depended heavily on the city’s prime…
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The future of Marketing is O2O
Articles
March 15, 2018

The Changing Realm Of Media Planning & Measurement

It is not news that both media industry and marketers have been grappling with media measurement for decades now. Before digital advertising, the work of…
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Omnichannel Success and Location Intelligence
Articles
March 1, 2018

Why Fractional Attribution Is More Than A New Marketing Jargon

We know – you are as tired as us grappling every month with a brand new marketing jargon the industry comes up with! One day,…
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