April 2018 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
April 30, 2018

Webrooming 101: Measuring offline attribution beyond ads

How your brand can deliver and measure seamless omni-channel retail experience in a way that addresses webrooming Just when we thought that the thrill of…
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Articles
April 26, 2018

Top 4 Campaign Insights Marketers Can Derive From Location Attribution

Location attribution is the marketing ecosystem’s new favourite child. Leveraging location intelligence, offline attribution adds the hitherto missing physical world context to consumer insights, media…
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Case Studies
April 19, 2018

Driving & Measuring Footfall For A Leading Automotive Brand

A leading automotive brand achieved a 55% click-to-visit ratio by running hyperlocal targeted ads to the right audience. The campaign was launched in 2 phases…
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Articles
April 13, 2018

Here’s how CMOs around the world are optimizing omni-channel ad spend

The new age marketing mix for most retail brands is the most complex than it has ever been before. While digital and mobile have been…
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Articles
April 9, 2018

Introducing Lifesight Attribution

Optimize your campaigns with location intelligence using the Lifesight Attribution We at Lifesight are extremely excited to announce the commercial launch of our location-based omni-channel…
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Articles
April 9, 2018

We are Hiring!

Are you a developer with a passion for data? Are you looking for a new challenge in your career? Are you interested in being a…
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White Papers
April 7, 2018

The Democratization Of Location Intelligence For Brands

Developed markets, especially those in the West, have adopted location intelligence in a significant way for their data-driven marketing decisions and execution, and have been…
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Articles
April 5, 2018

Location Intelligence in 2018

The last few years have seen some intense action in digital and mobile marketing, to the point of consumers getting a bit tired of the…
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Articles
April 5, 2018

Location Marketing In The Age of Micro-Experiences

Browsing through your Instagram stories are proof that consumers are far more engaged in the experiences of their everyday lives. And we don’t just mean…
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Location Intelligence and marketing Capability
Articles
April 1, 2018

6 Questions You Need To Ask Your Location Ad Partner

Location data has quickly become the last mile of mobile advertising. It enables brands and advertisers to link their mobile and digital marketing campaigns to…
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