June 2018 - Lifesight Blog - Thought Leadership on Mobile Intelligence
News & Events
June 27, 2018

80 partner brands & agencies are now making the most of our Lifesight Partner Program

This rapid ecosystem growth comes on the back of the many benefits of Lifesight’s managed model that helps brands and agencies get started with location…
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Articles
June 27, 2018

What’s next for Automotive advertising in India

Until recently, Indian automotive industry has pursued a largely traditional approach to marketing and advertising. They did their roadshows and made legendary TVCs that touched…
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Articles
June 26, 2018

Are you mistaking channel engagement for channel performance?

The marketing ecosystem applauds the idea of sound, data- and result-driven measurement, reminding itself every now and then that if it can’t measure it, it…
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Articles
June 7, 2018

Move Over CPC, It’s Time For CPV

Almost a century ago, American business legend John Wanamaker articulated what continues to be marketers’ biggest roadblocks. He said, “Half the money I spend on…
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