November 2018 - Lifesight Blog - Thought Leadership on Mobile Intelligence
CMO Metrics
Articles
November 23, 2018

The campaign metrics that CMOs really care about

Click through rates. Bounce rates. Downloads. Cost per click. Make no mistake; ROI-focused CMOs rarely care about these metrics of the new age marketing ecosystem.…
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White Papers
November 5, 2018

eBook: The Ultimate Brand Marketers Guide to Location Intelligence

Download our eBook today to learn how your brand can leverage the power of location Intelligence to optimise your Marketing spend
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