April 2019 - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
April 11, 2019

How well do you know your IPL fans?

IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium attendance…
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Articles
April 3, 2019

Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI

With the multi-million dollar advertising opportunities around the world in sports-related marketing, along with recent tech-led developments in ad- and mar-tech, 2019 is set to…
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Articles
April 3, 2019

OOH comes of age with location intelligence

One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands relentlessly…
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