April 11, 2019
How well do you know your IPL fans?
IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium attendance…
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April 3, 2019
Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI
With the multi-million dollar advertising opportunities around the world in sports-related marketing, along with recent tech-led developments in ad- and mar-tech, 2019 is set to…
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April 3, 2019
OOH comes of age with location intelligence
One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands relentlessly…
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March 27, 2019
HP’s award-winning campaign sees a visit lift of over 400% through better audience targeting
HP had been extensively been running digital campaigns extensively based on demographics, interests available from the likes of Google and Facebook. They needed to find…
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March 26, 2019
#MetricsThatMatter – Cost Per Visit
In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to…
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March 19, 2019
Hack your online metrics with better offline audience targeting
High bounce rates and low conversion rates are every digital marketers’ worst nightmare because they signal campaign failure. When marketers notice these metrics - there…
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March 12, 2019
Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific
Singapore: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional…
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March 11, 2019
Ushering in a new era of personalization with location intelligence
The average consumer today has a lot going on in their life. Their work hours are long, their commutes even longer. When they are not…
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March 8, 2019
Mobile data start-up Zeotap partners with Lifesight to tap into offline location and behavioural data
Berlin-based data start-up Zeotap has announced a data sharing partnership with Lifesight, a location intelligence platform and data company in Asia. Under this partnership, Lifesight's…
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March 5, 2019
Making the most of the media giant that is IPL
IPL has gone on to become one of the biggest media properties in India in recent years. It is only natural. Few other sporting events…
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