lifesight, Author at Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
December 4, 2018

Mobile Intelligence is the key to decoding complex customer journeys. Here’s how

Do you remember a time when the path to purchase was a simple, linear affair? First, there was a need. Then, there was brand awareness…
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CMO Metrics
Articles
November 23, 2018

The campaign metrics that CMOs really care about

Click through rates. Bounce rates. Downloads. Cost per click. Make no mistake; ROI-focused CMOs rarely care about these metrics of the new age marketing ecosystem.…
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White Papers
November 5, 2018

eBook: The Ultimate Brand Marketers Guide to Location Intelligence

Download our eBook today to learn how your brand can leverage the power of location Intelligence to optimise your Marketing spend
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Location Graphs and E-commerce
Articles
October 17, 2018

How e-commerce brands can leverage Location Graphs

Today, for a large section of consumers, e-commerce is becoming the primary shopping platform. The global e-commerce market is expected to touch a staggering $4…
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Omnichannel Success and Location Intelligence
Articles
October 8, 2018

How location intelligence drives omni-channel retail success

E-commerce has come a long way since its early days when Amazon was just an online bookstore. With customers ordering everything from detergent powders to…
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The future of Marketing is O2O
Articles
October 1, 2018

Here’s why the future of marketing attribution is O2O

Digital advertising budgets in Asia Pacific show no signs of slowing down. According to a report by WARC, marketers in the region will outspend their…
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Why your business needs Location graphs
Articles
September 19, 2018

Why your business needs location graphs more than you realise

One of the most pressing insight challenges in today’s businesses is about finding connections and stories in humongous amounts data for optimal decision-making. With mobile…
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3-new-capabilities-LI
Articles
September 13, 2018

3 new marketing capabilities powered by location intelligence

For 71% of consumers in Asia, smartphones now form an inherent part of the shopping experience. Beyond online shopping, consumers are using mobile internet to research…
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If 90% Of All Sales Happen Offline, Why Are All Your Metrics Digital?
Articles
September 5, 2018

If 90% of all sales happen offline, why are all your metrics digital?

Despite the staggering growth of e-commerce in recent years, physical stores are not exactly out of business yet. Far from it, in fact. According to…
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Articles
August 23, 2018

Revolutionizing e-commerce through the power of location data

Internet and broadband penetration, advancements in logistics and technology infrastructure, digital payment revolution and consumers’ resounding demand for convenience have together created a US $1.9…
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