Articles - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
April 11, 2019

How well do you know your IPL fans?

IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium attendance…
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Articles
April 3, 2019

Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI

With the multi-million dollar advertising opportunities around the world in sports-related marketing, along with recent tech-led developments in ad- and mar-tech, 2019 is set to…
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Articles
April 3, 2019

OOH comes of age with location intelligence

One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands relentlessly…
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Articles
March 26, 2019

#MetricsThatMatter – Cost Per Visit

In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to…
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Articles
March 19, 2019

Hack your online metrics with better offline audience targeting

High bounce rates and low conversion rates are every digital marketers’ worst nightmare because they signal campaign failure. When marketers notice these metrics - there…
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What personalisation really means in 2019
Articles
March 11, 2019

Ushering in a new era of personalization with location intelligence

The average consumer today has a lot going on in their life. Their work hours are long, their commutes even longer. When they are not…
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Articles
March 5, 2019

Making the most of the media giant that is IPL

IPL has gone on to become one of the biggest media properties in India in recent years. It is only natural. Few other sporting events…
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Articles
February 20, 2019

Lifesight Connect Mumbai | Partner Appreciation Night

Lifesight conducted its next Lifesight Connect event on the 24th of January 2019 at Blanco in Mumbai, India. This was a great way to celebrate…
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Articles
January 18, 2019

Target and measure real-world consumers like never before

Introducing a robust self-serve tool to help brands target interest based audiences and prove the true impact of digital ads on in-store visits
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Articles
December 27, 2018

Mobile Intelligence Is Transforming E-Commerce in More Ways than One

E-commerce is fast on its way to be the primary shopping platform for consumers across ages, demographics, and generations. This reflects how quickly the market…
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