Articles - Page 3 of 5 - Lifesight Blog - Thought Leadership on Location Intelligence
Location Intelligence and marketing Capability
Articles
July 17, 2018

How location-based audience segments can boost your campaign performance

Data driven marketing has always had deep consumer insights at its core. Every campaign tends to understand who it is targeting, what their audience’s lifestyles…
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If 90% Of All Sales Happen Offline, Why Are All Your Metrics Digital?
Articles
July 11, 2018

Lifesight Audiences is now available

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Articles
June 27, 2018

What’s next for Automotive advertising in India

Until recently, Indian automotive industry has pursued a largely traditional approach to marketing and advertising. They did their roadshows and made legendary TVCs that touched…
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Articles
June 26, 2018

Are you mistaking channel engagement for channel performance?

The marketing ecosystem applauds the idea of sound, data- and result-driven measurement, reminding itself every now and then that if it can’t measure it, it…
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Articles
June 7, 2018

Move Over CPC, It’s Time For CPV

Almost a century ago, American business legend John Wanamaker articulated what continues to be marketers’ biggest roadblocks. He said, “Half the money I spend on…
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Articles
May 22, 2018

Lifesight Attribution Version 2.0 Is Here

We have some exciting news! We are very pleased to announce that we have released the latest version of Lifesight Attribution (version 2.0) with some…
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Articles
May 21, 2018

3 Must Have Features of a Places Database For Accurate Location Intelligence

Understanding consumers’ offline behavior, deriving accurate geo-behavioral audience segments or developing robust offline attribution models – all these use cases rely heavily on accurate places…
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Articles
May 7, 2018

Offline Attribution: Improving Transparency Metrics Beyond Viewability & Brand Safety

Digital marketing, especially with programmatic leading the charge, shows no signs of slowing down. In fact, 2017 was the year digital ad spend surpassed TV,…
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Articles
April 30, 2018

Webrooming 101: Measuring offline attribution beyond ads

How your brand can deliver and measure seamless omni-channel retail experience in a way that addresses webrooming Just when we thought that the thrill of…
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Articles
April 26, 2018

Top 4 Campaign Insights Marketers Can Derive From Location Attribution

Location attribution is the marketing ecosystem’s new favourite child. Leveraging location intelligence, offline attribution adds the hitherto missing physical world context to consumer insights, media…
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