Articles - Page 5 of 5 - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
February 15, 2018

Ad Tech Trends in Australia

Location-based marketing and big data rank top Australian digital marketing opportunities   Programmatic is the new normal, is becoming more and more mainstream   Predicted…
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Articles
February 1, 2018

Brand Marketers, Are You Ready to Level Up Your Attribution Game?

In a marketing ecosystem that is getting increasingly complex and number-driven, everyone wants to get attribution right. It forms the very core of marketing decision-making…
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Articles
February 1, 2018

The Coming of Age of The Data Economy

For data companies such as us as well as our data-driven customers, 2017 was the year when everything changed. In amazing ways, of course. There…
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Articles
January 29, 2018

Location Intelligence & The Art of Predicting Unpredictable Consumers

A significant part of consumer data that businesses, cities, even government organizations own today includes some location intelligence. For the longest time, it was home…
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Articles
January 25, 2018

Good Data Matters to Publishers Too

The appification of our life and business as we knew them, is one of the biggest gifts of the digital economy. From our morning alarms…
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Custom Audiences
Articles
January 15, 2018

Location Attribution – The Missing Piece in Your Digital Strategy

It is only a matter of time before the marketing ecosystem realizes that click through rates, web analytics, and impressions rarely tell the real story…
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Omnichannel Success and Location Intelligence
Articles
January 5, 2018

Good Data is The Core of Cross-Platform Attribution & Measurement

We live in a time when data is driving decisions everywhere – from government to business, from marketing to design. That being said, we also…
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Articles
December 29, 2017

Auto Retailers, how well do you know your customers?

Auto retailers, how well do you know your customers? In the last decade or so, digital technologies have revamped how drivers engage with their cars.…
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Articles
December 10, 2017

Why Data Transparency Is The Biggest Differentiator Brands Need

In an increasingly competitive market where success and consumer loyalty is becoming more and more complex, the only way for consumer brands to survive is…
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Articles
December 5, 2017

3 Ways Location Advertising is Shaping Offline Retail

In recent years, ecommerce has put unprecedented pressure on offline stores and retail brand. At the turn of this decade, shoppers were introduced to a…
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