White Papers Archives - Lifesight Blog - Thought Leadership on Mobile Intelligence
White Papers
November 5, 2018

eBook: The Ultimate Brand Marketers Guide to Location Intelligence

Download our eBook today to learn how your brand can leverage the power of location Intelligence to optimise your Marketing spend
Read More
White Papers
April 7, 2018

The Democratization Of Location Intelligence For Brands

Developed markets, especially those in the West, have adopted location intelligence in a significant way for their data-driven marketing decisions and execution, and have been…
Read More
White Papers
March 29, 2018

CTR is Old News, Find Out What Happens After The Click

That digital advertising is one of the most difficult mediums to measure goes without saying. Marketers have been uncertain about which metrics point to success.…
Read More
White Papers
February 5, 2018

Transaction Data – The Missing Link

In the new age marketing ecosystem of complex, multi-tier and fragmented platforms and non-linear consumer journeys, CMOs, marketers and brands are looking for the holy…
Read More
Location graph
White Papers
January 25, 2018

Get The Biggest Bang For Your OOH Buck

For decades now, brand advertisers have leveraged the power of consumers’ commutes to place their messages and ads at strategic locations through Out Of Home…
Read More
White Papers
January 10, 2018

Geomarketing Takes The Driver’s Seat

From automated parking and steering, driver-less cars, to monitoring stats though digital devices, the automotive industry has been leading the charge of integrating digital technologies…
Read More
Why your business needs location graphs
White Papers
December 20, 2017

4 Trends That Will Shape Location Based Advertising in the Next 3 Years

So far in Asia, we have only scratched the surface of the vast potential location-based advertising holds for brands and marketers. To date, a significant…
Read More
White Papers
December 3, 2017

The Evolving Role of Publishers in Advertising

The new consumers, with their multiple screens and digital lives, is more content-hungry than ever before. They demand to be entertained, excited, inspired by contextually…
Read More