We are proud to announce that Lifesight has been recognized as a part of IAB’s SEA + India Programmatic Ecosystem. The company’s rapid growth in the region brings its marketing measurement and audience segmentation capabilities to brands and agencies across the region that are looking to target right segments and gain more measurements capabilities.
IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. To achieve this, IAB has several important committees – or ecosystems – in place. These committees bring together experts to recommend solutions for complex marketing problems facing agencies and marketers in India and Southeast Asia.
With names like Mindshare, Dataxu, Facebook, LinkedIn, Inmobi, Adcolony, and Adobe among others in addition to Lifesight, this ecosystem brings together cutting-edge solutions within India and Southeast Asia’s programmatic community.
Tobin Thomas, CEO of Lifesight said, “It’s an honour to be included into the Programmatic Ecosystem within the first year of the inception of Lifesight! The programmatic ecosystem, as well as the expectations from it, is evolving at an unprecedented pace. We are strongly aligned with IAB’s school of thought that its challenges and rapid evolution are best addressed by specialists. We are confident that our segmentation and measurement solutions will help brands and agencies looking to make their programmatic campaigns hyper-targeted and highly ROI-focused.”
Apart from Audience segmentation and measurement, its data solutions will be a game changer for businesses across industry verticals in the months to come. “Brands and enterprises need more data to execute their data strategies and offline consumer behavioural data is a critical dataset to complete the consumer view and journey. We look forward to partnering with our fellow members and share best practices and solutions towards a stronger, more transparent programmatic ecosystem in SEA and India,” Tobin concluded.