Blog - Page 2 of 6 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
July 31, 2018

Introducing Placesense, Our Data-as-a-Service Developer solution

The use of data for gaining business insights and decision making has fundamentally changed the world we live in and is making waves in almost…
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News & Events
July 25, 2018

Lifesight joins the Mobile Marketing Association (MMA)

Lifesight is proud to announcement that we have joined the MMA family. Being a member of an esteemed organization like MMA is crucial to the…
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Location Intelligence and marketing Capability
Articles
July 17, 2018

How location-based audience segments can boost your campaign performance

Data driven marketing has always had deep consumer insights at its core. Every campaign tends to understand who it is targeting, what their audience’s lifestyles…
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If 90% Of All Sales Happen Offline, Why Are All Your Metrics Digital?
Articles
July 11, 2018

Lifesight Audiences is now available

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News & Events
July 4, 2018

Welcoming Meera Chopra, Our Senior Director of Revenue

We are super excited to welcome Meera to the Lifesight family. She will be in charge of driving revenues and will be primarily be focused…
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News & Events
June 27, 2018

80 partner brands & agencies are now making the most of our Lifesight Partner Program

This rapid ecosystem growth comes on the back of the many benefits of Lifesight’s managed model that helps brands and agencies get started with location…
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Articles
June 27, 2018

What’s next for Automotive advertising in India

Until recently, Indian automotive industry has pursued a largely traditional approach to marketing and advertising. They did their roadshows and made legendary TVCs that touched…
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Articles
June 26, 2018

Are you mistaking channel engagement for channel performance?

The marketing ecosystem applauds the idea of sound, data- and result-driven measurement, reminding itself every now and then that if it can’t measure it, it…
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Articles
June 7, 2018

Move Over CPC, It’s Time For CPV

Almost a century ago, American business legend John Wanamaker articulated what continues to be marketers’ biggest roadblocks. He said, “Half the money I spend on…
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Life At Lifesight
May 31, 2018

#LifeAtLifesight – We Are Hiring!

Check out our latest #LifeAtLifesight video. Come and join our dynamic, fun and challenging tech startup. Do you have what it takes? Send your CV…
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