Blog - Page 2 of 7 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Location Graphs and E-commerce
Articles
October 17, 2018

How e-commerce brands can leverage Location Graphs

Today, for a large section of consumers, e-commerce is becoming the primary shopping platform. The global e-commerce market is expected to touch a staggering $4…
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Omnichannel Success and Location Intelligence
Articles
October 8, 2018

How location intelligence drives omni-channel retail success

E-commerce has come a long way since its early days when Amazon was just an online bookstore. With customers ordering everything from detergent powders to…
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The future of Marketing is O2O
Articles
October 1, 2018

Here’s why the future of marketing attribution is O2O

Digital advertising budgets in Asia Pacific show no signs of slowing down. According to a report by WARC, marketers in the region will outspend their…
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Why your business needs Location graphs
Articles
September 19, 2018

Why your business needs location graphs more than you realise

One of the most pressing insight challenges in today’s businesses is about finding connections and stories in humongous amounts data for optimal decision-making. With mobile…
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3-new-capabilities-LI
Articles
September 13, 2018

3 new marketing capabilities powered by location intelligence

For 71% of consumers in Asia, smartphones now form an inherent part of the shopping experience. Beyond online shopping, consumers are using mobile internet to research…
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If 90% Of All Sales Happen Offline, Why Are All Your Metrics Digital?
Articles
September 5, 2018

If 90% of all sales happen offline, why are all your metrics digital?

Despite the staggering growth of e-commerce in recent years, physical stores are not exactly out of business yet. Far from it, in fact. According to…
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Articles
August 23, 2018

Revolutionizing e-commerce through the power of location data

Internet and broadband penetration, advancements in logistics and technology infrastructure, digital payment revolution and consumers’ resounding demand for convenience have together created a US $1.9…
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Articles
July 31, 2018

Introducing Placesense, Our Data-as-a-Service Developer solution

The use of data for gaining business insights and decision making has fundamentally changed the world we live in and is making waves in almost…
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News & Events
July 25, 2018

Lifesight joins the Mobile Marketing Association (MMA)

Lifesight is proud to announcement that we have joined the MMA family. Being a member of an esteemed organization like MMA is crucial to the…
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Location Intelligence and marketing Capability
Articles
July 17, 2018

How location-based audience segments can boost your campaign performance

Data driven marketing has always had deep consumer insights at its core. Every campaign tends to understand who it is targeting, what their audience’s lifestyles…
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