Blog - Page 3 of 6 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Life At Lifesight
May 28, 2018

Introducing our Chief Strategist, Amit Nandan

Presenting our Chief Strategist, Amit Nandan who works across teams to ensure Lifesight progresses steadily on its defined strategy roadmap (believing firmly now what he…
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Location is the Future of Omnichannel Success
News & Events
May 24, 2018

Lifesight Raises $2M Pre-Series A Funding

Asia focused Location Intelligence Platform Lifesight Raises $2 million in Pre-series A Funding Lifesight, an AI powered SaaS based location intelligence platform announced today that…
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Articles
May 22, 2018

Lifesight Attribution Version 2.0 Is Here

We have some exciting news! We are very pleased to announce that we have released the latest version of Lifesight Attribution (version 2.0) with some…
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Articles
May 21, 2018

3 Must Have Features of a Places Database For Accurate Location Intelligence

Understanding consumers’ offline behavior, deriving accurate geo-behavioral audience segments or developing robust offline attribution models – all these use cases rely heavily on accurate places…
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Articles
May 7, 2018

Offline Attribution: Improving Transparency Metrics Beyond Viewability & Brand Safety

Digital marketing, especially with programmatic leading the charge, shows no signs of slowing down. In fact, 2017 was the year digital ad spend surpassed TV,…
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Articles
April 30, 2018

Webrooming 101: Measuring offline attribution beyond ads

How your brand can deliver and measure seamless omni-channel retail experience in a way that addresses webrooming Just when we thought that the thrill of…
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Articles
April 26, 2018

Top 4 Campaign Insights Marketers Can Derive From Location Attribution

Location attribution is the marketing ecosystem’s new favourite child. Leveraging location intelligence, offline attribution adds the hitherto missing physical world context to consumer insights, media…
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Case Studies
April 19, 2018

Driving & Measuring Footfall For A Leading Automotive Brand

A leading automotive brand achieved a 55% click-to-visit ratio by running hyperlocal targeted ads to the right audience. The campaign was launched in 2 phases…
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Articles
April 13, 2018

Here’s how CMOs around the world are optimizing omni-channel ad spend

The new age marketing mix for most retail brands is the most complex than it has ever been before. While digital and mobile have been…
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Articles
April 9, 2018

Introducing Lifesight Attribution

Optimize your campaigns with location intelligence using the Lifesight Attribution We at Lifesight are extremely excited to announce the commercial launch of our location-based omni-channel…
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