Blog - Page 3 of 7 - Lifesight Blog - Thought Leadership on Mobile Intelligence
If 90% Of All Sales Happen Offline, Why Are All Your Metrics Digital?
Articles
July 11, 2018

Lifesight Audiences is now available

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 are happy to announce that our long awaited location-based audiences solution is now available for selected partners. Accurate customer segmentation and targeting is central…
Read More
News & Events
July 4, 2018

Welcoming Meera Chopra, Our Senior Director of Revenue

We are super excited to welcome Meera to the Lifesight family. She will be in charge of driving revenues and will be primarily be focused…
Read More
News & Events
June 27, 2018

80 partner brands & agencies are now making the most of our Lifesight Partner Program

This rapid ecosystem growth comes on the back of the many benefits of Lifesight’s managed model that helps brands and agencies get started with location…
Read More
Articles
June 27, 2018

What’s next for Automotive advertising in India

Until recently, Indian automotive industry has pursued a largely traditional approach to marketing and advertising. They did their roadshows and made legendary TVCs that touched…
Read More
Articles
June 26, 2018

Are you mistaking channel engagement for channel performance?

The marketing ecosystem applauds the idea of sound, data- and result-driven measurement, reminding itself every now and then that if it can’t measure it, it…
Read More
Articles
June 7, 2018

Move Over CPC, It’s Time For CPV

Almost a century ago, American business legend John Wanamaker articulated what continues to be marketers’ biggest roadblocks. He said, “Half the money I spend on…
Read More
Life At Lifesight
May 31, 2018

#LifeAtLifesight – We Are Hiring!

Check out our latest #LifeAtLifesight video. Come and join our dynamic, fun and challenging tech startup. Do you have what it takes? Send your CV…
Read More
Life At Lifesight
May 28, 2018

Introducing our Chief Strategist, Amit Nandan

Presenting our Chief Strategist, Amit Nandan who works across teams to ensure Lifesight progresses steadily on its defined strategy roadmap (believing firmly now what he…
Read More
Location is the Future of Omnichannel Success
News & Events
May 24, 2018

Lifesight Raises $2M Pre-Series A Funding

Asia focused Location Intelligence Platform Lifesight Raises $2 million in Pre-series A Funding Lifesight, an AI powered SaaS based location intelligence platform announced today that…
Read More
Articles
May 22, 2018

Lifesight Attribution Version 2.0 Is Here

We have some exciting news! We are very pleased to announce that we have released the latest version of Lifesight Attribution (version 2.0) with some…
Read More