Blog - Page 6 of 7 - Lifesight Blog - Thought Leadership on Mobile Intelligence
Articles
February 1, 2018

The Coming of Age of The Data Economy

For data companies such as us as well as our data-driven customers, 2017 was the year when everything changed. In amazing ways, of course. There…
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Articles
January 29, 2018

Location Intelligence & The Art of Predicting Unpredictable Consumers

A significant part of consumer data that businesses, cities, even government organizations own today includes some location intelligence. For the longest time, it was home…
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Location graph
White Papers
January 25, 2018

Get The Biggest Bang For Your OOH Buck

For decades now, brand advertisers have leveraged the power of consumers’ commutes to place their messages and ads at strategic locations through Out Of Home…
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Articles
January 25, 2018

Good Data Matters to Publishers Too

The appification of our life and business as we knew them, is one of the biggest gifts of the digital economy. From our morning alarms…
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Custom Audiences
Articles
January 15, 2018

Location Attribution – The Missing Piece in Your Digital Strategy

It is only a matter of time before the marketing ecosystem realizes that click through rates, web analytics, and impressions rarely tell the real story…
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White Papers
January 10, 2018

Geomarketing Takes The Driver’s Seat

From automated parking and steering, driver-less cars, to monitoring stats though digital devices, the automotive industry has been leading the charge of integrating digital technologies…
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Omnichannel Success and Location Intelligence
Articles
January 5, 2018

Good Data is The Core of Cross-Platform Attribution & Measurement

We live in a time when data is driving decisions everywhere – from government to business, from marketing to design. That being said, we also…
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Articles
December 29, 2017

Auto Retailers, how well do you know your customers?

Auto retailers, how well do you know your customers? In the last decade or so, digital technologies have revamped how drivers engage with their cars.…
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Why your business needs location graphs
White Papers
December 20, 2017

4 Trends That Will Shape Location Based Advertising in the Next 3 Years

So far in Asia, we have only scratched the surface of the vast potential location-based advertising holds for brands and marketers. To date, a significant…
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Articles
December 10, 2017

Why Data Transparency Is The Biggest Differentiator Brands Need

In an increasingly competitive market where success and consumer loyalty is becoming more and more complex, the only way for consumer brands to survive is…
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