Blog - Page 6 of 8 - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
April 9, 2018

We are Hiring!

Are you a developer with a passion for data? Are you looking for a new challenge in your career? Are you interested in being a…
Read More
White Papers
April 7, 2018

The Democratization Of Location Intelligence For Brands

Developed markets, especially those in the West, have adopted location intelligence in a significant way for their data-driven marketing decisions and execution, and have been…
Read More
Articles
April 5, 2018

Location Intelligence in 2018

The last few years have seen some intense action in digital and mobile marketing, to the point of consumers getting a bit tired of the…
Read More
Articles
April 5, 2018

Location Marketing In The Age of Micro-Experiences

Browsing through your Instagram stories are proof that consumers are far more engaged in the experiences of their everyday lives. And we don’t just mean…
Read More
Location Intelligence and marketing Capability
Articles
April 1, 2018

6 Questions You Need To Ask Your Location Ad Partner

Location data has quickly become the last mile of mobile advertising. It enables brands and advertisers to link their mobile and digital marketing campaigns to…
Read More
White Papers
March 29, 2018

CTR is Old News, Find Out What Happens After The Click

That digital advertising is one of the most difficult mediums to measure goes without saying. Marketers have been uncertain about which metrics point to success.…
Read More
Articles
March 20, 2018

Real Estate Marketing With Location Data

Since time immemorial, location has been at the center of real estate marketing. From pricing to features, everything has depended heavily on the city’s prime…
Read More
The future of Marketing is O2O
Articles
March 15, 2018

The Changing Realm Of Media Planning & Measurement

It is not news that both media industry and marketers have been grappling with media measurement for decades now. Before digital advertising, the work of…
Read More
Omnichannel Success and Location Intelligence
Articles
March 1, 2018

Why Fractional Attribution Is More Than A New Marketing Jargon

We know – you are as tired as us grappling every month with a brand new marketing jargon the industry comes up with! One day,…
Read More
Articles
February 20, 2018

Here’s What CMOs Need To Know About Attribution (But Often Don’t)

Hey there CMO, you have done well for yourself! But just as your dreams were culminating into C-suite success, suddenly the marketing ecosystem has shifted…
Read More