Blog - Page 7 of 8 - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
February 15, 2018

Ad Tech Trends in Australia

Location-based marketing and big data rank top Australian digital marketing opportunities   Programmatic is the new normal, is becoming more and more mainstream   Predicted…
Read More
White Papers
February 5, 2018

Transaction Data – The Missing Link

In the new age marketing ecosystem of complex, multi-tier and fragmented platforms and non-linear consumer journeys, CMOs, marketers and brands are looking for the holy…
Read More
Articles
February 1, 2018

Brand Marketers, Are You Ready to Level Up Your Attribution Game?

In a marketing ecosystem that is getting increasingly complex and number-driven, everyone wants to get attribution right. It forms the very core of marketing decision-making…
Read More
Articles
February 1, 2018

The Coming of Age of The Data Economy

For data companies such as us as well as our data-driven customers, 2017 was the year when everything changed. In amazing ways, of course. There…
Read More
Articles
January 29, 2018

Location Intelligence & The Art of Predicting Unpredictable Consumers

A significant part of consumer data that businesses, cities, even government organizations own today includes some location intelligence. For the longest time, it was home…
Read More
Location graph
White Papers
January 25, 2018

Get The Biggest Bang For Your OOH Buck

For decades now, brand advertisers have leveraged the power of consumers’ commutes to place their messages and ads at strategic locations through Out Of Home…
Read More
Articles
January 25, 2018

Good Data Matters to Publishers Too

The appification of our life and business as we knew them, is one of the biggest gifts of the digital economy. From our morning alarms…
Read More
Custom Audiences
Articles
January 15, 2018

Location Attribution – The Missing Piece in Your Digital Strategy

It is only a matter of time before the marketing ecosystem realizes that click through rates, web analytics, and impressions rarely tell the real story…
Read More
White Papers
January 10, 2018

Geomarketing Takes The Driver’s Seat

From automated parking and steering, driver-less cars, to monitoring stats though digital devices, the automotive industry has been leading the charge of integrating digital technologies…
Read More
Omnichannel Success and Location Intelligence
Articles
January 5, 2018

Good Data is The Core of Cross-Platform Attribution & Measurement

We live in a time when data is driving decisions everywhere – from government to business, from marketing to design. That being said, we also…
Read More