Location Attribution Archives - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
April 11, 2019

How well do you know your IPL fans?

IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium attendance…
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Articles
April 3, 2019

OOH comes of age with location intelligence

One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands relentlessly…
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Case Studies
March 27, 2019

HP’s award-winning campaign sees a visit lift of over 400% through better audience targeting

HP had been extensively been running digital campaigns extensively based on demographics, interests available from the likes of Google and Facebook. They needed to find…
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Articles
March 26, 2019

#MetricsThatMatter – Cost Per Visit

In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to…
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Articles
March 5, 2019

Making the most of the media giant that is IPL

IPL has gone on to become one of the biggest media properties in India in recent years. It is only natural. Few other sporting events…
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Case Studies
February 26, 2019

Measuring Campaign Effectiveness and Footfalls for BMW Dealerships Across India

Objective BMW, a leading automobile manufacturer wanted to measure footfalls generated as a result of their digital campaigns. They were looking out for omni-channel solution…
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Articles
January 18, 2019

Target and measure real-world consumers like never before

Introducing a robust self-serve tool to help brands target interest based audiences and prove the true impact of digital ads on in-store visits
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CMO Metrics
Articles
November 23, 2018

The campaign metrics that CMOs really care about

Click through rates. Bounce rates. Downloads. Cost per click. Make no mistake; ROI-focused CMOs rarely care about these metrics of the new age marketing ecosystem.…
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The future of Marketing is O2O
Articles
October 1, 2018

Here’s why the future of marketing attribution is O2O

Digital advertising budgets in Asia Pacific show no signs of slowing down. According to a report by WARC, marketers in the region will outspend their…
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Why your business needs Location graphs
Articles
September 19, 2018

Why your business needs location graphs more than you realise

One of the most pressing insight challenges in today‚Äôs businesses is about finding connections and stories in humongous amounts data for optimal decision-making. With mobile…
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