Location Data Archives - Lifesight Blog - Thought Leadership on Location Intelligence
Articles
April 11, 2019

How well do you know your IPL fans?

IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium attendance…
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Articles
April 3, 2019

OOH comes of age with location intelligence

One would expect the traditional Out Of Home (OOH) ecosystem to struggle to keep up with the onslaught of digital channels. But with brands relentlessly…
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Articles
March 26, 2019

#MetricsThatMatter – Cost Per Visit

In the digital age, Click Through Rates (CTR) and Cost Per Click (or CPC) are two of the most common metrics that marketers use to…
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Articles
March 19, 2019

Hack your online metrics with better offline audience targeting

High bounce rates and low conversion rates are every digital marketers’ worst nightmare because they signal campaign failure. When marketers notice these metrics - there…
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CMO Metrics
Articles
November 23, 2018

The campaign metrics that CMOs really care about

Click through rates. Bounce rates. Downloads. Cost per click. Make no mistake; ROI-focused CMOs rarely care about these metrics of the new age marketing ecosystem.…
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Location Graphs and E-commerce
Articles
October 17, 2018

How e-commerce brands can leverage Location Graphs

Today, for a large section of consumers, e-commerce is becoming the primary shopping platform. The global e-commerce market is expected to touch a staggering $4…
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Omnichannel Success and Location Intelligence
Articles
October 8, 2018

How location intelligence drives omni-channel retail success

E-commerce has come a long way since its early days when Amazon was just an online bookstore. With customers ordering everything from detergent powders to…
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The future of Marketing is O2O
Articles
October 1, 2018

Here’s why the future of marketing attribution is O2O

Digital advertising budgets in Asia Pacific show no signs of slowing down. According to a report by WARC, marketers in the region will outspend their…
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Why your business needs Location graphs
Articles
September 19, 2018

Why your business needs location graphs more than you realise

One of the most pressing insight challenges in today’s businesses is about finding connections and stories in humongous amounts data for optimal decision-making. With mobile…
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3-new-capabilities-LI
Articles
September 13, 2018

3 new marketing capabilities powered by location intelligence

For 71% of consumers in Asia, smartphones now form an inherent part of the shopping experience. Beyond online shopping, consumers are using mobile internet to research…
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